Home Mass Marketing Fraud Mass Marketing Fraud Explained

Mass Marketing Fraud Explained

Mass Marketing Fraud Explained

The internet has become the largest
distributor of information in the past decade. Positives of the internet are
quick access and vast amounts of information that can be received and viewed by
people all around the world at any time. However, with the positives, come
negatives. Internet savvy people can take advantage of those who are less aware
and knowledgeable about the technology. Many schemes and mass marketing fraud
plans have emerged throughout the internet. People look for the quickest and
most simplistic ways to earn money, or in this case steal money. 

Schemes dealing with credit cards,
loans, lotteries and sweepstakes are ways that people are taken advantage of
the internet and modern technology. Individuals receive mail either through
standard postal services or e-mail telling them that they have won a
substantial amount of money. These mail messages catch the eye of those people
who rumble through mass amounts of personal e-mail and junk mail. Some of those
people who are gullible or fall for these fraudulent schemes, call or reply
back to the message. Once a return message is received from a potential target,
their name is put onto a ‘suckers’ list. This list circulates among other scam
artists who pay for these lists. Replying to one offer could place an
individual on a list for many other scams. 

Credit card fraud is a popular way for
scammers to make money or purchase new products without spending their own
money. They steal identities by applying for credit cards in other people’s
names, counterfeiting cards, stealing or using a lost card. Credit card
companies have tried to create functions on cards and in their systems to prevent
usage when a card is lost or stolen.

Lenders and brokers may also be
fraudulent in their practices by getting clients to apply for loans they can
not afford. They even mark up rates based on race or ethnicity. Having a loan
in which you can not pay will also ruin your credit score.  Fraud
investigators advise people to do their own personal research when applying for
loans. 


Many people have received messages about winning a foreign lottery or some
unknown sweepstakes. These mass marketing scams send these notifications to a
large amount of people. They wish to hook a couple of gullible people in that
crowd. The catch is they have the ‘winner’ wire transfer processing fees in
order to claim their prize. The ‘winner’ sends the fees and the prize money is never
received, let alone sent. 

Having an awareness of these potential
mass marketing frauds will help in determining which opportunities are real or
not. Fraud investigators from the FBI and other government agencies warn people
to read these offers intently and then call them into the authorities. Mass
marketing frauds are everywhere around the world trying to take money from
unsuspecting people. The more knowledge people have on these issues, the more
likely people will recognize these scams. 

Comments

comments